Vectary, is an online platform for creating and managing interactive 3D designs that inspire, educate and solve problems. No downloads, no-code: all in the browser.
While at Vectary, I collaborated directly with developers and designers to redesign the onboarding flow of the platform. My role included conducting a competitor analysis to identify opportunities for improving the user journey, ensuring a smoother and more engaging first experience. Using Figma allowed us to rapidly iterate on prototypes and gather feedback efficiently. After several iterations and stakeholder alignment, we successfully launched the new onboarding flow, enhancing how users get started with creating and managing interactive 3D designs directly in the browser.
I conducted a detailed competitor analysis to evaluate how other no-code and 3D design platforms onboard new users, identifying best practices and friction points. This research directly informed our redesign strategy, helping us align Vectary’s onboarding with user expectations while highlighting our unique value proposition.